Genre Research Activity!

a. Genre: Travel
b. Genre conventions – content:
Travel magazine’s content should feature be ideal, dream destinations. 
In a typical magazine, the contents page is usually set out in 3 or 4 columns. 
For a travel magazine, the page should stick to a theme such as a location or a 
similarity between locations. There should also be a variety of content, not just all 
words or solely pictures. The name of the magazine should also be at the top of 
the page as well as subscription and contact information in case the consumer
 wants to read more. The color scheme (explained in marketing conventions) 
should be the same as the front color, creating consistency. In my travel magazine, 
I want to include numerous types of content on the layout like photos of pretty 
locations, travel tips, or bucket lists.
c. Genre conventions – production techniques:
In a typical magazine production, the content isn’t the only component. Production 
techniques for a travel magazine are usually based on the physical making. For 
example, the binding of a magazine has multiple methods, depending on the number 
of pages. If the page count is relatively low, magazines are constructed from folded 
sheets that are held together by write staples to secure the pages as one. This is 
called the Saddle-Stitch method. If there are more pages, the Perfect Binding method is 
used in which, pages are glued with strong, flexible glue. This allows printing on the 
magazine’s spine, which is more appealing for certain companies. Sometimes in stores, 
the spine is faced out-so it also needs to be eye catching. The Saddle-Stitch method 
might have a plain spine, but is more professional looking. A magazine’s size also affects
 how it is sold and its production cost. Lower dimensions lower the cost. In order to 
distribute magazines to readers, mailing costs also relate to the size. Another important 
aspect to the cost of production that I can work on is ink colors. Brighter and better use of 
colors cost more, but in turn, might promote more sales.
d. Institutional conventions – marketing:
The purpose of front covers on magazines is to sell the magazine and should 
be eye catching and interesting. Front covers should also be the initial page 
with the designated theme, that will be consistently carried out through the content. 
Certain aspects to a theme, such as color, layout, and fonts, should be copied 
throughout the book to maintain a loyal readership. For travel magazines, the 
dominant color is blue, relating to oceans and the sky (color psychology.) The 
masthead is displayed at the top of the page and serves as a recognizable brain 
image. In National Geographic’s “Traveler” magazine, their masthead is a bright 
yellow rectangle, displayed against a blue background (again, usually the ocean.) 
The contrast in colors draws attention the the familiar logo.-Fonts are also contrasted 
by using a variety to avoid a boring cover. On the front page, a slogan might be used 
to explain what content the magazine contains and differentiates the travel magazine 
from others. Content is also displayed using tag lines, which advertise specific enticing 
articles. And finally, the central image has to be a location, obviously, that is unique in a 
certain way to draw readers to want to visit it. These magazine’s audience is mostly toward 
readers with jobs and money to travel. It’s also picked up a lot by couples in search of a 
homecoming location or family vacation. The entire front cover serves as verbal and 
sometimes non-verbal communication.

e. Film/magazine sample #1:
An example of a travel magazine is, National Geographic Traveler. This embodies my 
genre because this magazine incorporates all of the travel content I want to include. 
The cover page includes a landscape of Westminster, London-one of my favorite location 
spots. Inside the magazine it features tips to beating airport lines, top hotels, details of 
traveling locations, and more. Travel magazines purpose is to serve as a tourism information 
source and show enticing locations to explore, which I think National Geographic efficiently does.

f. Film/magazine sample #2:
Another great example of the travel genre is the magazine, Wanderlust. Wanderlust 
content offers a narrative and personal perspective to travel. This magazine features 
“100 Greatest Travel Experiences,” which again, draws in those who seek a destination 
and have a passion to travel. The issue below, also includes a list of the “ultimate travel 
wishlist” and numerous photos of this dream destinations. In a way, readers can “travel” 
 to places that they may never see. The travel genre provides insight on the different cultures 
of the world and helps readers better understand other people and places. Readers can get 
tips for their own trips and tend to avoid the costly mistakes.

g. List of 5-7 other film/magazine examples within the genre (with links or images of these
examples):
Budget Travel
Afar
Travel and Leisure

Islands
Destinations
Destinations

Introduction :)

Hi! My name is Jessica and my purpose for this blog is to share the process of my 
AICE Media Studies magazine portfolio. I plan on creating a travel magazine to share 
my love for traveling in a creative way. Since I’m involved in yearbook, I hope to use 
my knowledge of layout and design to better my project.

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